About us

Welcome to the Bridal Blog pages from  Savvy Cinderella.

Savvy Cinderella Ltd.  Unit 3 Norman Business Park, Thorby Avenue March Cambs PE15 0AR  01354 655588  sales@savvycinderella.co.uk

Savvy Cinderella Ltd was started in 2008 by Sue Lovell, as an alternative to expensive High Street Bridal stores and the gamble of seemingly cheap internet ordering. Offering a one to one service, beautiful designer dresses and custom made gowns, with accessories at sensible prices all from our 3000sq ft premises, situated in March, the heart of the East Anglian Fens.  The aim of  the Savvy Cinderella website is to showcase our fantastic dresses and veils which are available to buy and to hire,  and also put brides in touch with other like minded companies, that offer exceptional service and products but with an eye for keeping the price within budget for Savvy Brides.  We  have permanent Displays in our 3000sq ft Studios, including Corinne Turner Floristry , Lemon Violet Fascinators, Butterfly Moon and Attention2detail.

We pride ourselves on being the original and best Savvy Cinderella.

Savvy Cinderella offers a very private and personal experience.  We are an independent retailer, and work closely with our clients to achieve the wedding dress of their dreams. We are not a chain or a franchise, and we work exclusively from our Bridal Studio’s at Renewal Park, Foundry Way, March.  We were awarded Retailer of the Year 2011 by Fenland Enterprise Business Awards and  Small Business of The Year, 2012.   In 2014 Sue won Business Person of the Year.


Our clients come to our private Bridal Studio’s from all over the UK. Europe and now even America and Australia  to buy or to hire their wedding dress, and our website and blog is visited by Savvy Brides from all over the world, who enjoy the money saving tips, wedding ideas, as well as the articles posted.  The name Savvy Cinderella says it all. (def: shrewdly informed; experienced and well-informed; canny)


The BBC:  BBC Radio 2:   Channel 4,  NBC/Universal

Since  my 5 minutes of fame on BBC’s Radio 2 with Jeremy Vine, and Claire Young from the Apprentice, early in Jan 2009, we have quickly established a reputation of being one of the Bride2be’s ‘ best kept secrets in the heart of the Fens” and have been contacted from brides (and their dad’s) from all over the country, wanting to know more about us and how we operate.   Hiring a wedding dress and accessories is really becoming popular in these uncertain financial times,  but we feel it is important to have a choice, so we can supply new dresses for hire, as well as to buy.  We have designed our blog to let you get a feel for how we work at Savvy C’s, to see the people behind the website.  We welcome any questions you may have, or tips you would like to share, to help other brides get the most of their bridal budget.  We have worked with The BBC, Channel 4 and NBC/Universal supplying dresses for TV shows and Movie sets, as well as photographers and conferences, wanting Bridal to be the theme for their project. We have worked with the wonderful ladies at the The BBC costume department for The Lenny Henry Show.  In August 2012 our dresses were featured on Channel 4’s Superscrimpers Wedding Day Special.

We are NOT a traditional High Street Bridal Store. We moved to 3000sq ft showroom in 2013, at Foundry Way, March.   We work more on a warm welcome, comfortable private surroundings and beautiful dresses at affordable prices. Our aim is for you to have a beautiful gown, either from our Designers Collection or a Bespoke gown, made for you, at Savvy Cinderella prices.  We operate on an appointment only basis, so you get the full opportunity to try on as many dresses as you want, without being interrupted or feeling stressed or hurried.

Hiring, Buying or Custom Made

In store we have a wide range of wedding gowns and bridesmaid dresses, veils and tiara’s and shoes available for immediate hire, and can supply dresses from Romantica of Devon, Pure, Olivia Grace, Opulance, Phil Collins, Sacha James and our own Savvy Cinderella Collection, for made to order dresses.  Our seamstress is available for alterations, which we charge at cost, to help keep you to your budget. We are proud to introduce our own range of Savvy Cinderella dresses, chosen with you in mind, to flatter the figure, which can be custom designed to suit your needs. We can also quote for alterations for dresses purchased elsewhere, (there is a £35.00 surcharge on gowns not purchased from ourselves)


We are very pleased to offer Savvy Ultimate Formal Hire, for the men in the wedding party.  We now have the ability to help you perfectly match your grooms party with the bridal party, ensuring a look that compliments perfectly.  Evening appointments are available for your convenience, again in private operated with the same informal,friendly approach.  Book an appointment

Our Menshire features the latest in Grooms Wear, offering everything from the Traditional to the Contemporary, so you get the look you want.  We work hard to ensure everything co-ordinates and fits well, and provide everything your Groomsmen will need, including a choice of cufflinks.  Our Outfits are in store 9 days before your wedding, which gives you peace of mind, knowing everything will be perfect for your wedding day.

Prom for Mens suits

You can now build your own groom on our Savvy Cinderella Outfit Creator –  a great way to choose your outfit, before you even visit our store.

Savvy Wedding Photography

We are also very excited to have our  Savvy Wedding Photography and Videography, as part of our Savvy brand.  Visit our webpage at www.savvyweddingphotography.co.uk.  Our special savvy package is £400.00 which includes unlimited shots taken on the day, attendance from church to venue, with mock cake cutting. CD of all images. Password protected website to view and purchase prints on-line. Plus special rates for story book albums, starting from £150.00.  Full  and comprehensive packages, including attendance from getting ready to first dance, with story book albums, parent albums, cd and full copyright from £1250.00   contact Nick@savvycinderella.co.uk   You can see samples of work at our Savvy Cinderella Studio’s.  SAVVYCINDERELLA

Wedding Photography


Wedding Car Hire East Anglia

Wedding Car Hire

We can offer Vintage and Modern Chauffeur Driven Cars for your Wedding Day.

classic bentley x

Our Car Hire Wedding Packages start at £395.00

You are welcome to come along and inspect the cars, call Nick on 01354 655588 to discuss your requirements.

We have teamed up with like minded, independent suppliers, who offer the same money saving service as ourselves, who we have come to know since we started.  Let them know you come from Savvy Cinderella, and if a discount code is asked for when you order  quote SAVVY.

Whatever the style or size of your wedding, whether you buy or hire your dress, have a honeymoon in the Maldives or Margate,  enjoy every single minute of it, and take time out of your wedding day to just stop, breathe in the moment, and remember it is the start of a wonderful new life together.

Thanks for visiting.  Please either subscribe, or bookmark, or send to someone who may find us useful through the subscribe link above. We update our webpage regularly, so don’t miss out any new tips, money saving ideas, or featured dresses.

Please like Savvy Cinderella

Please like Savvy Cinderella


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Tel:   01354 655588      Mobile: 07552161289

Savvy Cinderella  Unit 3 Norman Business Park Thorby Avenue March Cambs, PE15 0AR